Pegadaian Launches Gold Investment Promotion Campaign

Attractive Offers for Gold Savings and Loans

Pegadaian is offering significant promotions for their gold investment products, Tabungan Emas (Gold Savings) and Cicil Emas (Gold Installment), through their digital platform Tring. The promotion includes discounts up to 40% on top-ups for Gold Savings, making it an attractive opportunity for investors looking to capitalize on gold's traditional value stability.

Promotion Details

For Tabungan Emas, customers can enjoy a 40% discount on top-ups made through the Tring application. This promotion is limited to one-time use per customer during the promotional period ending March 31, 2026. The discount adds to gold's appeal as a long-term investment vehicle, particularly during economic uncertainty.

For Cicil Emas, the promotion requires customers to have a minimum installment tenor of 12 months with a maximum down payment of 20%. This product allows customers to obtain gold through a loan arrangement while using the gold as collateral. The promotion is also limited to one-time use and cannot be combined with other offers.

Market Context

Gold remains a popular investment choice in Indonesia due to its perceived stability and value retention. Pegadaian's promotion aims to make gold more accessible through both savings and credit facilities, particularly through their digital platform. This strategy aligns with the growing trend of digital financial services in Indonesia.