Pegadaian's Tring! Hits 2 Million Users Milestone

Digital Financial Inclusion Breakthrough

Pegadaian's innovative digital platform, Tring!, has successfully reached 2 million registered users since its official launch in October 2024. This achievement demonstrates the high level of trust and enthusiasm among Indonesian consumers for digital financial services that are fast, secure, and integrated.

Comprehensive Financial Solutions

Tring! is designed as a one-stop service solution, integrating all of Pegadaian's products and services into a single digital platform. Users can access various financial products including Gold Savings (Tabungan Emas), Gold Pawning (Cicil Emas), conventional pawning services, Bullion (Bank Emas) services, and various payment and financing features. The platform's comprehensive offerings cater to the diverse financial needs of modern consumers.

Strategic Business Impact

Selfie Dewiyanti, Director of Marketing, Sales, and Product Development at Pegadaian, stated that this milestone validates the company's Digital First strategy. The achievement is seen not merely as a growth statistic but as a reflection of Pegadaian's success in bridging traditional gold assets with modern digital technology.

Enhancing Financial Inclusion

The Tring! platform plays a crucial role in Pegadaian's mission to accelerate financial inclusion. By providing digital financial services, Tring! minimizes the need for physical branch visits and reduces waiting times, making it easier for users to start financial activities such as Gold Savings with minimal initial capital.

Security and Trust

As part of the Ultra Micro Holding (UMi), Pegadaian emphasizes the security of Tring! in the face of rising digital fraud cases. The company implements a 1:1 system for gold transactions, ensuring that physical gold reserves are maintained in international-standard vaults to back digital transactions. This system provides assurance to users regarding the security and legitimacy of their digital gold transactions.

Future Development

The achievement of 2 million users strengthens Pegadaian's commitment to continue innovating and enriching the Tring! platform. The company aims to maintain its leadership in the gold ecosystem while supporting digital literacy and financial well-being in Indonesia. The development of Tring! represents Pegadaian's transformation towards creating an integrated gold ecosystem through digital innovation.