PELNI's 20% Ticket Discount Stimulus Sees High Demand, 68% of Budget Utilized
Executive Summary
Key insights and market outlook
PT PELNI's 20% discount on economy class tickets has seen significant demand, with 265,304 tickets sold as of December 25, 2025, representing 68% of the Rp 24.8 billion budget. The program, running from December 17, 2025 to January 10, 2026, has been particularly popular on certain dates, with a peak of 27,765 passengers on December 18, 2025, a 97% increase from the same period last year.
Deep Dive Analysis
PELNI's Discount Program Sees Strong Public Response
High Demand for Discounted Tickets
PT Pelayaran Nasional Indonesia (PELNI) has reported strong public interest in its current 20% discount on economy class tickets, with the quota standing at 32% as of December 25, 2025. The program, which commenced on November 21, 2025, covers sailings from December 17, 2025 to January 10, 2026. By December 25, 2025, at 08:00 WIB, ticket sales had reached 265,304, representing 68% utilization of the Rp 24.8 billion budget allocated for this stimulus program.
Peak Travel Period Analysis
The period between December 17-25, 2025 saw 164,385 passengers, with the peak occurring on December 18, 2025. On this day, 27,765 passengers were recorded, marking a significant 97% increase compared to the 14,046 passengers during the same period in the previous year. This surge highlights the effectiveness of the discount program in boosting travel during the holiday season.
Company Response and Program Evaluation
Ditto Pappilanda, PELNI's Corporate Secretary, stated that the discount program is proceeding smoothly and has received a positive response from the public. The success of this initiative demonstrates PELNI's ability to stimulate demand through targeted pricing strategies, particularly during peak travel periods.
Source References
Story Info
Topics Covered
Key Events
PELNI Discount Program Launch
High Demand for Discounted Tickets