PERHUMAS Hosts KHI 2025 in Surabaya: Strengthening PR's Role in Maintaining Public Trust

Key Themes and Recommendations

The Indonesian Public Relations Association (PERHUMAS) successfully organized the Indonesia Public Relations Convention (KHI) 2025 in Surabaya on December 13-14, 2025. The event, themed 'Innovation Together for Globally Competitive Indonesia', brought together practitioners, academics, and stakeholders to discuss the challenges and future direction of the PR profession.

PERHUMAS Awards 2025

During the convention, PERHUMAS presented the PERHUMAS Awards 2025 to recognize individuals and institutions that have made significant contributions to the development of the PR profession in Indonesia. The awards, supported by NoLimit Indonesia, were judged by a panel that included Benny Siga Butarbutar, Saurma MGP Siahaan, Dr. Alfred P. Menayang, and Glory Oyong. Notable recipients included Prof. Dr. Widodo Muktiyo for Lifetime Achievement, Antaranews.com for Media, and PT PLN Persero for Corporate PR.

Strategic Recommendations for 2026

PERHUMAS unveiled the Strategic Recommendations for 2026, emphasizing the critical role of PR professionals in maintaining public trust amid technological disruption and information overload. The recommendations are structured around five key pillars:

1. Strengthening national narratives for global reputation
2. Sustainability-based reputation and responsible leadership
3. Digital ethics and AI governance
4. Regeneration and inclusivity of young PR professionals
5. Accountability through communication impact measurement

To implement these pillars, PERHUMAS has outlined four strategic steps for 2026:

1. Consolidating the national PR ecosystem
2. Enhancing practitioner competencies
3. Cross-generational and regional collaboration
4. Improving transparency and accountability in public communication

These initiatives demonstrate PERHUMAS' commitment to strengthening Indonesia's PR ecosystem and enhancing the country's global competitiveness through professional PR practices.