Permata Bank Targets 20% Increase in Credit Card Transactions in 2026

Travel Fair Program to Drive Growth

PT Bank Permata Tbk. (BNLI) has announced its target to increase credit card transactions by 20% in 2026, driven by its travel fair program and growing demand for travel to Japan. The bank has partnered with Japan Airlines (JAL) to offer exclusive promotions, including discounted flights and cashback rewards, to its credit card holders.

Partnership with Japan Airlines

The partnership between Permata Bank and JAL aims to capitalize on the increasing popularity of travel to Japan among Indonesians. According to data from the Japan National Tourism Organization (JNTO), the number of Indonesian tourists visiting Japan has grown by 26.3% in the first 11 months of 2025 compared to the same period in 2024.

Promotions and Rewards

Through the Permata Bank x JAL Travel Fair 2026, customers can enjoy various promotions, including discounted flights with up to Rp14 million in savings, cashback rewards of up to Rp2 million, and 0% installment plans for up to 12 months for transactions made using Permata credit cards at participating travel agents. Additionally, customers can receive discounts of up to Rp10 million for purchasing travel packages, hotel bookings, and theme park tickets from participating travel agents using their Permata credit cards.

Conclusion

Permata Bank's target to increase credit card transactions by 20% in 2026 is driven by its strategic partnership with JAL and the growing demand for travel to Japan. The bank's exclusive promotions and rewards are expected to attract more customers and drive transaction growth, ultimately strengthening its position in the Indonesian credit card market.