Pertamina and Garuda Indonesia Launch Innovative Loyalty Program

Enhancing Customer Experience Through Digital Integration

PT Pertamina Patra Niaga and PT Garuda Indonesia (Persero) Tbk have introduced a groundbreaking loyalty program for MyPertamina users, marking a significant milestone in Indonesia's energy and aviation sectors. The partnership, formalized through a Memorandum of Understanding between Pertamina Patra Niaga's Regional Marketing Director Eko Ricky Susanto and Garuda Indonesia's Commercial Director Reza Aulia Hakim, creates a unique ecosystem where fuel purchases can be redeemed for premium aviation experiences.

Program Details and Benefits

The loyalty program allows MyPertamina users to convert their points into either GarudaMiles or Garuda Priority Service (GPS) Signature. The redemption options include:

• 100 GarudaMiles for 1,300 MyPertamina points
• 300 GarudaMiles for 3,900 MyPertamina points
• 500 GarudaMiles for 6,500 MyPertamina points
• Garuda Priority Service (GPS) Signature for 6,000 MyPertamina points

Garuda Priority Service (GPS) Signature offers premium airport experiences including priority check-in, baggage handling, and boarding, significantly enhancing the travel experience for frequent flyers.

Strategic Implications and Future Prospects

This collaboration represents a strategic move by both state-owned enterprises to leverage their respective strengths in the energy and aviation sectors. For Pertamina, it enhances the value proposition of their digital platform MyPertamina, while for Garuda Indonesia, it expands the reach of their loyalty programs. The partnership is particularly significant as it demonstrates how traditional industries can integrate digital technologies to create innovative customer experiences.

Industry Context and Market Impact

The program is set against the backdrop of Indonesia's growing digital economy and increasing demand for integrated loyalty programs. By linking fuel purchases to aviation rewards, Pertamina and Garuda Indonesia are creating a new paradigm in customer loyalty that transcends traditional sector boundaries. This initiative is likely to drive engagement with the MyPertamina platform while enhancing Garuda Indonesia's loyalty program participation.