Key insights and market outlook
Pertamina Patra Niaga has introduced Serambi MyPertamina Mini at Ngurah Rai Airport in Bali, offering various free services including massage chairs, porter assistance, and PlayStation gaming. The facility operates from December 15, 2025, to January 5, 2025, catering to travelers during the year-end holiday season. This initiative aims to provide a comfortable resting area for passengers while showcasing Pertamina's brand engagement beyond its core fuel retailing business.
Pertamina Patra Niaga has launched a unique initiative called Serambi MyPertamina Mini at Ngurah Rai Airport in Bali, transforming the arrival area into a comfortable resting space for travelers. The facility, located in the domestic arrival area, has been operational since December 15, 2025, and will continue to serve until January 5, 2025.
The Serambi MyPertamina Mini offers an array of services designed to enhance the travel experience during the busy year-end holiday season. Key amenities include:
According to Vivi Octaviani, the user in charge of Serambi MyPertamina Mini at Ngurah Rai Airport, the facility has been receiving a steady stream of visitors, with an average of 15 to 20 people visiting daily. The initiative demonstrates Pertamina's commitment to providing value-added services beyond its core business of fuel retailing.
This innovative project showcases Pertamina's efforts to engage with customers in non-traditional settings. By creating a welcoming space in a major transportation hub like Ngurah Rai Airport, Pertamina is able to interact with a large number of travelers, enhancing brand visibility and customer experience simultaneously. The success of this initiative could potentially lead to similar implementations in other major airports across Indonesia.
New Customer Service Initiative Launch
Brand Engagement Program Implementation