PNM Empowers Microentrepreneur to Revive Batik Business Through Mekaar Program

Transforming Traditional Skills into Modern Enterprise

Rantiyem, a determined Indonesian woman, has successfully revived her family's traditional batik business with the support of PT Permodalan Nasional Madani (PNM) through their Mekaar program. Her journey, spanning over three decades, demonstrates the power of combining traditional skills with modern business practices.

From Childhood Skills to Entrepreneurial Venture

Rantiyem learned the art of batik from her parents in the 1990s and continued the tradition until she moved to follow her husband. Years later, after experiencing the challenges of small-scale trading in traditional markets, she decided to revive her childhood skill. The turning point came when she became a participant in PNM's Mekaar program, which provided her with initial capital and comprehensive business support.

Comprehensive Support System

PNM's Mekaar program didn't just provide financial assistance; it offered a complete ecosystem for Rantiyem's business growth. This included:

1. Business Registration Assistance: PNM helped formalize her business by handling necessary legal documents and registrations.
2. Training and Development: Various training programs were provided to enhance her batik-making skills and business management capabilities.
3. Market Access: Participation in UMKM bazaars facilitated by PNM introduced her products to new customers and helped establish her brand.

Impact and Legacy

Rantiyem's success story is not an isolated case. PNM has empowered over 22 million women through its ultra-microfinance initiatives. The program has created a ripple effect in communities by:

• Providing financial inclusion to previously underserved populations
• Preserving traditional Indonesian crafts
• Creating sustainable livelihoods for women entrepreneurs
• Building a legacy for future generations

The company's efforts have transformed not just individual businesses but entire communities, creating a sustainable impact that extends beyond immediate financial support.