PNM Empowers Microentrepreneurs Through Mekaar Program on Mother's Day

Strengthening Family Resilience Through Business Empowerment

As Mother's Day is celebrated, PT Permodalan Nasional Madani (PNM) continues to empower pre-prosperous mothers through its Membina Ekonomi Keluarga Sejahtera (Mekaar) program. The initiative provides unsecured financing to ultra-micro entrepreneurs, mostly women, while offering comprehensive business assistance. This approach goes beyond mere capital provision by including regular business mentoring and financial management guidance.

Transforming Financial Resilience

The impact of Mekaar has been significant. According to a study by BRI Research Institute in 2023, participants have shown improved financial resilience. Previously, these microentrepreneurs could only survive financially for about one to two weeks. Now, many can sustain themselves for one to two months. This change is attributed to new habits in income management, prioritizing needs, and systematic savings.

Comprehensive Support System

PNM's support extends through its Business Capacity Development Program (PKU), which includes financial literacy training, business management education, and digital literacy. These programs introduce participants to simple business record-keeping, product adaptation to market trends, and digital channel utilization for marketing. For many participants, this represents their first structured understanding of business management.

Empowering Women Entrepreneurs

PNM's Secretary, Dodot Patria Ary, emphasized that the organization's mission is to serve and accompany mothers in their business endeavors. The accompaniment is designed to prevent them from feeling isolated, providing a learning space, and boosting their confidence in making business decisions. This empowerment aims to help pre-prosperous mothers grow and strengthen their roles in their families and communities.

Celebrating Mother's Day with Purpose

In the spirit of Mother's Day, PNM's efforts reflect a deep appreciation for the struggles and resilience of mothers who are making significant contributions to their families. Every business they establish and every learning process they undertake is part of a larger narrative of perseverance and determination. Through sustained accompaniment and support, these women are given the space to grow, gain confidence, and become stronger in their daily roles.