Polytron Launches Fox 350 Electric Motorcycle at GJAW 2025

Continuing Electric Vehicle Innovation

Polytron, the electronics and automotive business arm of Djarum Group, has introduced its latest electric motorcycle model, Polytron Fox 350, at the GJAW 2025 event. This new launch represents a significant step in Polytron's ongoing transformation to meet evolving consumer mobility needs. The Fox 350 is the successor to the previously released Fox-R model from 2023, demonstrating Polytron's commitment to continuous innovation in the electric vehicle space.

Development and Features

Ilman Fachrian Fadly, Head of Group Product EV 2V at Polytron, explained that the Fox 350 was developed in Kudus, Central Java, incorporating valuable feedback from existing users. This localized development approach highlights Polytron's dedication to understanding and meeting Indonesian consumer preferences. The company's strategic focus on electric vehicles aligns with the growing demand for sustainable transportation solutions in the country.

Market Context and Government Support

The launch of Polytron Fox 350 coincides with the remaining Rp7 million government subsidy for electric motorcycles, which continues to support the adoption of eco-friendly vehicles. This government incentive is crucial in making electric motorcycles more accessible to a broader consumer base, particularly in price-sensitive markets like Indonesia. Tekno Wibowo, Polytron's Commercial Director, expressed confidence that this innovation would strengthen Polytron's brand position as a proud Indonesian brand.

Industry Impact

The introduction of the Fox 350 intensifies competition in Indonesia's rapidly evolving electric motorcycle market. As a major player in the domestic electronics and automotive sectors, Polytron's latest offering is expected to influence market dynamics and drive further innovation among competitors. The company's commitment to developing electric vehicles locally demonstrates confidence in Indonesia's growing EV market and contributes to the country's broader sustainable transportation goals.