Key insights and market outlook
Polytron, an Indonesian electronics manufacturer, experienced a 30% decline in electric motorcycle sales in 2025 compared to the previous year, primarily due to uncertainty surrounding government incentives. However, the company observed sales recovery in the second half after implementing discounts equivalent to the government's subsidy. Polytron remains optimistic about a full recovery by 2026 as market conditions improve.
Polytron, a prominent Indonesian electronics manufacturer, reported a significant 30% year-on-year decline in electric motorcycle sales for 2025. According to Tekno Wibowo, Commercial Director of Polytron, the decline was primarily attributed to the lack of clarity on government subsidies for electric vehicles during the first quarter of 2025. The absence of these incentives led to a substantial drop in sales, particularly in the initial months of the year.
In response to the challenging market conditions, Polytron took proactive measures by offering discounts equivalent to the government's subsidy. This strategic decision helped stimulate sales in the second half of the year, leading to a noticeable recovery. By bridging the gap created by the lack of government support, Polytron was able to partially offset the initial decline.
Despite the challenges faced in 2025, Polytron remains optimistic about a full recovery by 2026. The company is banking on improved market conditions and the anticipated clarity on government incentives to drive sales growth. With the electric vehicle market expected to gain further momentum, Polytron is well-positioned to capitalize on emerging opportunities.
Electric Motorcycle Sales Decline
Recovery Measures Implemented
Projected Sales Recovery in 2026