Prabowo Unveils Comprehensive 'Beautiful Indonesia' Initiative

Transforming Urban and Rural Landscapes

President Prabowo Subianto has introduced the ambitious 'Beautiful Indonesia' vision, aiming to revolutionize Indonesia's urban and rural areas into attractive tourism destinations ¹

²

Source 2

https://nasional.kontan.co.id/news/prabowo-canangkan-visi-beautiful-indonesia-untuk-penataan-kota

. This comprehensive initiative focuses on enhancing cleanliness, aesthetics, and spatial planning as fundamental elements for improving citizens' welfare and boosting the tourism sector.

Key Components of the Initiative

1. Collaboration with Local Governments: Prabowo plans to convene regional leaders (bupati, wali kota, and gubernur) early next year to brainstorm and discuss strategies for maximizing local tourism potential ¹
   Source 1

   https://finance.detik.com/berita-ekonomi-bisnis/d-8269458/maksimalkan-harta-karun-devisa-ri-prabowo-bakal-panggil-kepala-daerah
   .
2. Academic Partnerships: Universities will be involved through their architecture faculties to assist in creating master plans for provincial and regency capitals. This will include deploying architecture students to support local governments in designing tourism-friendly urban areas ¹
   Source 1

   https://finance.detik.com/berita-ekonomi-bisnis/d-8269458/maksimalkan-harta-karun-devisa-ri-prabowo-bakal-panggil-kepala-daerah
   .
3. Focus on Urban Development: The initiative emphasizes creating clean, beautiful, and well-planned cities that can attract both domestic and foreign tourists, thereby generating new economic opportunities for local communities.

Economic and Social Implications

The 'Beautiful Indonesia' program is expected to have multiple positive impacts:

• Tourism Boost: By improving the aesthetic and cleanliness of urban and rural areas, Indonesia can attract more tourists, increasing foreign exchange earnings.
• Local Economy Stimulation: Enhanced tourism will create new economic opportunities for local businesses and communities.
• Sustainable Development: The involvement of academic institutions ensures that development is guided by professional urban planning principles.

Implementation Strategy

Prabowo's administration plans to implement this vision through:

1. High-level meetings with regional leaders
2. Collaboration with academic institutions
3. Focus on comprehensive urban planning
4. Emphasis on creating tourism-friendly environments