PrismaLink Achieves Double-Digit Growth Amid Economic Challenges

Strategic Expansion into Essential Sectors

PT PrismaLink International (PLink), a leading payment gateway provider, has successfully maintained double-digit growth in its merchant base despite economic pressures throughout 2025 ¹

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Source 2

https://finansial.bisnis.com/read/20251229/563/1939994/daya-beli-tertekan-mitra-penyedia-payment-gateway-prismalink-tetap-tumbuh-double-digit

. The company's strategic expansion into relatively stable sectors such as education, healthcare, transportation, and public services has been key to this achievement.

Focus on Reliable Payment Systems

CEO Laksono emphasized that the need for reliable payment systems remains strong even when consumer spending is under pressure. This insight has driven PLink to continuously improve its infrastructure and expand its digital payment ecosystem to be more inclusive. The company has achieved this through strategic partnerships with various technology providers, particularly those supporting SMEs and small businesses ²

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Regulatory Strengthening Plans

Looking ahead to 2026, PLink is targeting regulatory strengthening by pursuing its Category 1 Payment Service Provider (PJP) status and becoming a QRIS MPM Acquirer. This regulatory upgrade is seen as crucial for enhancing market confidence and expanding service capabilities. The company is also focusing on maintaining system reliability, transaction security, and service convenience for its business partners ¹

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Expanding Financial Inclusion

PLink has made significant efforts to enhance financial inclusion by providing various payment options, including cash payment solutions through major retail networks like Alfamart and Indomaret. This approach has been particularly important for reaching unbanked populations and areas with limited banking access. The company's digital payment solutions are designed to be comprehensive and accessible to various segments of society.

Industry Context and Future Outlook

The digital payment industry is expected to face intensifying competition in 2026, driven by regulatory enhancements and increasing demand for reliable transaction systems. PLink's strategic focus on regulatory compliance, infrastructure development, and ecosystem expansion positions it well to maintain its growth trajectory amid these challenges. The company's established partnerships with major banks such as BCA, BRI, Bank Mandiri, BNI, and Bank Syariah Indonesia provide a solid foundation for its continued expansion ¹

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