Prudential Indonesia Promotes Autodebit Payments to Boost Protection

Enhancing Payment Security and Customer Protection

Prudential Indonesia is actively encouraging its customers to switch from cash payments to autodebit payments for their insurance premiums. According to Dewi Mayasari, Head of Corporate Communications at Prudential Indonesia, autodebit eliminates the drawbacks of cash payments, such as forgetfulness, payment errors, and unauthorized transactions. 'Autodebit is one of the safest ways,' Dewi stated during the launch of PRUPoints at PRUUniversity in Jakarta.

Introducing PRUPoints Loyalty Program

The push for autodebit payments is supported by the launch of PRUPoints, Prudential's loyalty program designed to reward customers who make the switch. 'We give point rewards to encourage more customers to change their payment method to autodebit, making it safer and keeping their policies active,' Dewi explained. This initiative is part of Prudential's broader strategy to enhance customer protection and ensure timely premium payments.

Addressing Low Insurance Penetration in Indonesia

Adhi Nugraha Sugiharto, Head of Marketing, Communications, and Customer Management at Prudential Syariah, highlighted that Indonesia's insurance penetration remains low, at around 1% of the population. He emphasized that increasing penetration is a key target for the insurance industry. 'We're talking about 80 million families that are not yet adequately protected by insurance,' Adhi noted.

Popular Insurance Products in Indonesia

Prudential Indonesia has observed a strong demand for traditional insurance products, including health and life insurance. Customers are looking for simple, straightforward products with clear benefits. 'They want products that are simple, with benefits that are clear-cut - health insurance for health needs, life insurance for life protection,' Dewi clarified. The company also offers variations of these products, such as sharia-compliant health insurance and critical illness coverage.

Strategies to Prevent Policy Lapses

Prudential is implementing various strategies to prevent policy lapses due to non-payment of premiums. In addition to promoting autodebit payments, the company provides personalized reminders through multiple media channels. These efforts aim to build trust and ensure that customers maintain their insurance coverage. By reducing lapses and enhancing payment security, Prudential is working towards its goal of protecting more Indonesian families.