Prudential Indonesia Supports OJK's New Health Insurance Ecosystem Regulation

Positive Impact on Insurance Industry

The Financial Services Authority (OJK) is currently finalizing a new regulation (POJK) regarding the Health Insurance Ecosystem, with plans to enact it on January 1, 2026. PT Prudential Life Assurance (Prudential Indonesia) views this development positively, believing it will have a beneficial impact on the insurance industry. According to Yosie William Iroth, Chief Health Officer of Prudential Indonesia, the regulation will support the company's efforts to innovate in protection services for life, health, and financial well-being.

Enhancing Innovation and Protection

With the new regulation, Prudential Indonesia aims to enhance its commitment to providing quality services. The company believes that the POJK on Health Insurance Ecosystem will create an environment that fosters innovation in health insurance products and services. This, in turn, is expected to benefit consumers by providing them with more comprehensive protection options.

Industry-Wide Benefits

The implementation of the POJK is anticipated to have a positive ripple effect across the insurance industry. By establishing a clearer framework for health insurance ecosystems, the regulation is likely to promote industry-wide innovation and improvement in service quality. This development aligns with Prudential Indonesia's goal of ensuring that more Indonesians have access to quality protection services.