PTPN III and HIN Forge Strategic Partnership to Boost MICE Services

Enhancing Corporate Synergies

PT Perkebunan Nusantara III (Persero), as the holding company for Perkebunan Nusantara Group, has entered into a significant strategic partnership with PT Hotel Indonesia Natour (HIN), another major state-owned enterprise. The collaboration, formalized through a Memorandum of Understanding (MoU), focuses on expanding Meeting, Incentive, Conference, and Exhibition (MICE) services across Indonesia.

Key Components of the Partnership

The partnership between PTPN III and HIN includes two major agreements:

1. Memorandum of Understanding (MoU): Outlining the framework for cooperation in MICE services
2. Corporate Rate Agreement: Providing special rates for accommodation and MICE facilities at HIN-managed hotels

Strategic Implications

This collaboration represents a concrete step towards enhancing efficiency, effectiveness, and value creation within PTPN Group's corporate activities. By leveraging HIN's extensive hotel network, PTPN III aims to optimize resources and streamline corporate event management. The partnership demonstrates the commitment of both state-owned enterprises to maximize synergies and improve operational effectiveness.

Market Impact

The collaboration is expected to benefit both companies by creating a more integrated ecosystem for corporate services. For PTPN Group, it means having access to a wider range of quality MICE facilities at competitive rates. For HIN, it represents an opportunity to increase occupancy across its hotel portfolio through guaranteed corporate business.