Pupuk Kaltim Boosts Non-Subsidized Fertilizer Sales through Strategic Promotion

Significant Market Achievement

PT Pupuk Kalimantan Timur (Pupuk Kaltim) has successfully recorded 836,000 tons of non-subsidized fertilizer sales through its One Day Promotion (ODP) program, conducted across 10 provinces. This achievement underscores the company's efforts to strengthen its position in the national fertilizer industry while supporting the government's food self-sufficiency initiatives.

Strategic Market Penetration

The ODP program, part of Pupuk Kaltim's 48th-anniversary celebration, served as both a promotional activity and a market penetration tool for non-subsidized fertilizers at the farmer level. This initiative aligns with the industry's challenge to not only maintain subsidized fertilizer supplies but also to expand the adoption of non-subsidized products to enhance agricultural productivity.

Supporting National Food Security

Qomaruzzaman, Director of Finance & General Affairs at Pupuk Kaltim, stated that the ODP program was a strategic step by the company to support the national food security agenda. The initiative aimed to provide easier access to non-subsidized fertilizers for farmers, thereby boosting agricultural productivity.

Market Context and Future Implications

The success of Pupuk Kaltim's ODP program highlights the growing importance of non-subsidized fertilizers in Indonesia's agricultural sector. As the industry continues to evolve, companies like Pupuk Kaltim are adapting their strategies to meet the changing needs of farmers while contributing to national agricultural goals.