Qpon Celebrates First Anniversary with Innovative Features and Strategic Expansion

Enhanced User Experience through AI Technology

Qpon, Indonesia's growing local services application, has marked its first anniversary by introducing significant enhancements to its platform. The company launched a new feature called 'Explore', a comprehensive search and recommendation page that helps users discover discounts from renowned brands in food, entertainment, and wellness sectors. This feature is supported by advanced AI technologies including Qpon Advisor, which provides quick and accurate recommendations, and AI Smart Insight that facilitates better decision-making for users.

Merchant Growth and Support Initiatives

The platform has shown remarkable growth since its launch in November 2024, reaching 43 million registered users and establishing partnerships with 3,000 brands across Indonesia. To support merchant growth, Qpon has enhanced its Smart Voucher Engine, introduced performance-based ads, and integrated cross-platform promotions including collaborations with major partners like OPPO. These initiatives have resulted in merchants experiencing up to 100% increase in exposure and over 58% growth in conversion rates.

Strategic Plans for 2026

Looking ahead to 2026, Qpon has outlined ambitious plans to further expand its ecosystem. The company aims to develop a premium merchant program, optimize digital operations for daily performance, strengthen its presence in the food and beverage category, and broaden offline collaborations with shopping centers and local communities. Additionally, Qpon plans to enhance user experience through promotions such as flash sales starting from Rp1,000 and special campaigns for new users.

Technological Advancements and Future Prospects

The integration of AI technology plays a crucial role in Qpon's development strategy. Features like QRATE, a transparent scoring system for ratings, ambiance, value, and popularity, are designed to enhance user trust and engagement. With these advancements, Qpon is well-positioned to continue its growth trajectory and maintain its competitive edge in Indonesia's digital services market.