Queen Máxima Advocates for Financial Health as Key to Indonesia's Economic Growth

Enhancing Financial Stability Through Comprehensive Approach

Queen Máxima, UNSGSA for Financial Health, emphasized that financial health is a critical driver for Indonesia's long-term economic growth if implemented optimally. Speaking at the National Financial Health Event in Jakarta, she highlighted that financial health goes beyond being just a social movement - it can be a significant economic driver when adopted seriously by regulators and industry players.

Three Key Recommendations for Indonesian Regulators

1. Financial Literacy Redefined: Queen Máxima stressed that financial literacy should be directed toward financial health goals rather than just product understanding. She emphasized that education must ensure available products match real community needs, particularly in planning, savings, and risk management.
2. Consumer Protection Paradigm Shift: The Queen advocated for a shift from 'do no harm' to 'do good' in consumer protection. Regulators should measure whether products genuinely help people build financial resilience by encouraging savings, risk management, and debt avoidance.
3. Private Sector Collaboration: Queen Máxima urged regulators to build awareness among private sector players that financial health is integral to long-term business models, not just an add-on. She emphasized that financially healthy individuals create sustainable business opportunities.

Economic Benefits of Financial Health

Queen Máxima explained that when people are financially healthy, they can save, invest, manage shocks, and make better financial decisions. This not only reduces systemic risk but also increases purchasing power and workforce productivity. She acknowledged Indonesia's strong foundation through financial inclusion programs and national financial literacy initiatives but stressed the need to ensure these efforts translate into real welfare improvements.

Path Forward

"The ultimate goal is to help people lead more secure, more planned, and more confident financial lives," Queen Máxima concluded. Her recommendations provide a comprehensive framework for Indonesia to strengthen its financial ecosystem through a holistic approach to financial health.