Raja Emas Indonesia Introduces Breakable Gold Innovation

Enhancing Gold Investment Flexibility

PT Emas Murni Asli, operating as Raja Emas Indonesia, has launched an innovative gold investment product called KitKat Gold 20 Gram. This new product allows investors to purchase a 20-gram gold bar that can be broken into 20 individual segments of 1 gram each, providing unprecedented flexibility in gold investment. The innovative design enables investors to sell portions of their gold holdings without having to liquidate the entire asset, addressing a significant limitation of traditional gold bar investments.

Key Features and Security Measures

The KitKat Gold 20 Gram is designed with both functionality and security in mind. The product features a unique breakable design that allows for easy separation of individual gram segments without requiring special tools or generating waste. The product is accompanied by advanced security features including a shield tag and barcode authentication system to prevent counterfeiting. Each segment maintains its gold value, ensuring that investors can trust the authenticity and value of their investment.

Market Impact and Distribution

CEO Yulianto Sembiring emphasized that the product was developed in response to market needs for greater flexibility in gold investment. The KitKat Gold 20 Gram is now available through multiple channels, including the company's mobile application, e-commerce platforms, and 37 physical stores operated by Raja Emas Indonesia. The company also offers a buyback service for this product through all its branches, with current buyback prices available on their official website.

Investment Implications

This innovative product combines the benefits of physical gold ownership with enhanced liquidity. Investors can now manage their gold investments more dynamically, selling portions as needed while retaining the remaining investment. The product also opens new possibilities for gifting and inheritance, as the value can be easily divided among multiple recipients. The introduction of KitKat Gold positions Raja Emas Indonesia at the forefront of innovation in the gold investment market.