Realme C85: New Budget Smartphone with Premium Features

Key Specifications and Features

Realme has expanded its budget smartphone lineup with the launch of the C85 model in Indonesia. The device is priced starting at Rp 2.6 million, making it an attractive option in the competitive Rp 2 million price segment. Key features include:

• 7,000 mAh battery capacity
• 144Hz display refresh rate for smoother visuals
• Enhanced water resistance claimed to be at the highest level

The C85 follows the previously launched C85 Pro model, offering similar premium features at a more accessible price point for budget-conscious consumers.

Market Positioning

The Realme C85 is designed to compete in Indonesia's highly competitive budget smartphone market. By offering premium features like large battery capacity and high refresh rate display at an affordable price, Realme aims to capture significant market share. The enhanced water resistance feature is particularly noteworthy as it adds value to the device's overall durability.

Technical Details

While specific technical specifications beyond the key features were not detailed in the initial announcement, the inclusion of a 7,000 mAh battery suggests that the device is optimized for long battery life. The 144Hz display indicates that the phone is also suitable for gaming and high-performance applications.

Market Impact

The launch of the Realme C85 is expected to create significant movement in the Indonesian smartphone market, particularly in the budget segment. Competitors in the same price range will likely face increased pressure as Realme offers premium features at competitive pricing. The device's success could potentially influence future product strategies for other manufacturers in this segment.