Roblox Ecosystem Surges: Indonesia's Creator Economy Hits Rp126.7 Billion

Record-Breaking User Engagement

Roblox has achieved unprecedented success in 2025, with its user base reaching a record 151.5 million active users. This massive engagement has led to users collectively spending 88.7 billion hours on the platform throughout the year. On average, each user now spends approximately 2.8 hours per day on Roblox, demonstrating the platform's significant hold on the gaming and entertainment sector.

Multiple Guinness World Records Broken

The platform has not only seen massive user engagement but has also broken multiple records. In July 2025, the game 'Grow a Garden' achieved a peak of 21.6 million concurrent players, setting a new benchmark. This record was short-lived, as it was surpassed just two months later by 'Steal a Brainrot', which reached an impressive 25 million concurrent players. These milestones highlight the platform's capacity to host large-scale gaming experiences.

Implications for Indonesia's Digital Economy

While the article doesn't directly state the breakdown by country, the mention of Indonesia's creator economy reaching Rp126.7 billion suggests significant local engagement. This figure indicates that Indonesian creators are actively participating in the Roblox ecosystem, contributing to the country's digital economy through various means such as game development, content creation, and other platform-related activities.