Saraswanti and Meliá Hotels Forge Strategic Partnership for Sentul Resort

Strengthening Property Portfolio Through Global Expertise

Saraswanti, through its business group, has entered into a significant partnership with Meliá Hotels International to manage their latest property development, Melia Sentul Resort & Convention Center. This collaboration represents a key strategic move to enhance Saraswanti's position in the property sector by leveraging Meliá's international reputation and management expertise.

Strategic Rationale Behind the Partnership

The decision to partner with Meliá Hotels comes as part of Saraswanti's broader strategy to strengthen their property business and increase company value. According to Bogat Agus Riyono, COO of Saraswanti's Property Division, Meliá was chosen for their strong international management experience and global brand recognition in the hospitality industry. The partnership is expected to bring significant added value to the Melia Sentul Resort & Convention Center project.

Key Highlights of the Collaboration

• Saraswanti maintains ownership while Meliá handles professional management
• The resort is positioned as a premium destination with convention facilities
• Meliá's global expertise will be crucial in maximizing project potential
• The partnership strengthens Saraswanti's market position in the competitive property sector

Market Implications and Future Prospects

This strategic partnership demonstrates Saraswanti's commitment to enhancing their property portfolio through collaborations with international industry leaders. The association with Meliá Hotels is expected to not only elevate the profile of the Melia Sentul Resort & Convention Center but also contribute positively to Saraswanti's overall business performance.