Sarinah Department Store Offers Extended Hours and Promotions for Year-End Celebrations

Extended Operating Hours for New Year's Eve

PT Sarinah, a state-owned department store, is implementing extended operating hours during the Christmas 2025 and New Year 2026 period. The store will remain open until 00:00 WIB on New Year's Eve, providing customers with more time to shop during the holiday season. This decision is part of Sarinah's strategy to attract more visitors and boost sales during the peak festive period.

Promotional Programs and Discounts

Sarinah is offering various promotional programs across different sections of the department store. The store wide end of year sale includes discounts of varying percentages on different product categories, making it attractive for customers looking for bargains. Additionally, the reopening of Pasar Nusantara, featuring 55 curated F&B tenants with a capacity for 316 customers, is expected to enhance the shopping experience.

Enhanced Dining Experience with Promotions

The restaurants within Sarinah are also participating in the promotional activities with various offers such as gift purchases that include complimentary items with certain menu purchases. This is designed to create a more engaging and memorable experience for visitors during the holiday season. According to Raisha Syarfuan, the CEO of Sarinah, the aim is to make the visit to Sarinah a memorable experience for customers during the New Year celebrations.

Visitor Expectations and Operational Preparations

Sarinah is expecting 300,000 visitors between December 24, 2025, and January 1, 2026, representing a 10% increase compared to the previous year. To ensure a smooth and secure experience for visitors, Sarinah has made comprehensive operational preparations. These include deploying 113 additional personnel, coordinating with security authorities, conducting thorough checks of building systems and fire protection equipment, and adjusting operational hours as needed.

Compliance with Local Regulations

In line with the directives from the DKI Jakarta Provincial Government, Sarinah will not be organizing any fireworks displays during the New Year celebrations. Instead, the management has opted for a more subdued and meaningful approach to the celebrations, also showing support for areas affected by recent events in Sumatra.