Sarinah Prepares for 2025/2026 New Year Holiday with Cultural Programs

Strategic Cultural Initiatives

PT Sarinah is welcoming the 2025/2026 New Year holiday season with a comprehensive cultural program designed to create a holistic experience for visitors while reinforcing its position as Indonesia's cultural experience center. The company's strategic initiative includes various cultural and social programs scheduled from 24 December 2025 to 1 January 2026.

Visitor Target and Growth

Sarinah is targeting approximately 300,000 visitors during the holiday period, representing a 10% increase compared to the previous year's numbers. This growth is attributed to the positive trend in national tourism and the company's enhanced cultural offerings. The strategic timing of this program coincides with the peak tourist season, making it an opportune moment to attract both domestic and international visitors.

Cultural Significance and Business Impact

The cultural program serves a dual purpose: promoting Indonesian cultural heritage and boosting tourism-related revenue. By positioning itself as a cultural hub, Sarinah aims to create a sustainable business model that capitalizes on Indonesia's rich cultural diversity while contributing to the national tourism sector's growth.