Key insights and market outlook
The Semarang 10K event held on December 14, 2025, attracted 2,760 runners from various regions and abroad, supported by bank bjb as Official Banking Partner. The event boosted sport tourism and local economy through various means, including increased activity in the UMKM (Micro, Small, and Medium Enterprises) sector. The race featured a flat and sterile route through Semarang's historic areas, enhancing the city's tourism appeal.
The Semarang 10K event, held on December 14, 2025, was a resounding success with 2,760 participants from various Indonesian regions and international locations. The event was supported by bank bjb as the Official Banking Partner, contributing significantly to its smooth execution. The race route, themed "Own The Game," reflected Semarang's character and history while providing a flat and sterile path that allowed many runners to achieve their personal best records.
The event had a positive impact on both the local economy and tourism sector. The presence of runners from outside the region boosted activity in the tourism and UMKM sectors. bank bjb, as the Official Banking Partner, supported the event through various banking services, including non-cash transaction facilities and product information services at the race village. The race village also featured local UMKM products and culinary delights, further enhancing the economic benefits.
The success of Semarang 10K 2025 was attributed to the collaborative efforts between the event organizers, bank bjb, and the local government. The event was marked by a ceremonial flag-off by key figures, including Lukminto Wibowo from Kompas and several directors from bank bjb. The local community actively participated in the event, adding to its vibrant atmosphere.
The Semarang 10K event is expected to continue as an annual agenda, promoting a healthy lifestyle, cross-sector collaboration, and the development of sport tourism in Semarang. The event's success aligns with the local government's efforts to establish Semarang as a healthy, clean, and competitive city, open to national and international activities.
Semarang 10K Event
Bank BJB Partnership
UMKM Promotion