Shopee Celebrates 10 Years of Empowering Local Businesses

A Decade of Digital Transformation

Shopee marked its 10th anniversary by releasing its inaugural impact report 'Shopee: A Decade of Creating Impact for Sellers', highlighting the platform's role in empowering local businesses globally. The report reveals that UMKM sellers on Shopee have collectively achieved $270 billion in global sales, demonstrating the transformative power of e-commerce in driving economic growth.

Empowering UMKM Sellers

Shopee has been instrumental in empowering UMKM sellers since its launch in 2015. The platform has enabled these businesses to expand their reach beyond local markets, with 80% of sellers operating outside capital cities. Through various digital tools and educational programs, Shopee has helped sellers enhance their digital literacy and business capabilities.

Digital Tools Driving Business Growth

Shopee's innovative features have been key drivers of business growth for UMKM sellers. The platform's live streaming feature, Shopee Live, has resulted in an average annual order increase of over 300% for participating sellers. Additionally, the Shopee Affiliate Marketing Solutions (AMS) program has contributed to a 30% increase in sales by connecting sellers with content creators and Key Opinion Leaders (KOLs).

Global Expansion Opportunities

For sellers looking to expand internationally, Shopee's Export Programme (SEP) has been a game-changer. Launched in 2018, SEP has enabled over 2.1 million UMKM sellers across Southeast Asia and Taiwan to reach global markets. This initiative has not only expanded the sellers' customer base but also contributed to the growth of cross-border e-commerce in the region.

Creating Economic Opportunities

Shopee's impact extends beyond just sales figures. The platform has played a significant role in creating economic opportunities in the regions it operates in. More than 97% of Shopee's employees are local talent, and the platform has enabled over 23 million affiliates and creators to earn additional income through its Affiliate program. The average annual income growth for affiliates has been over 90%, providing a sustainable source of income for many individuals.

Preserving Cultural Heritage

To commemorate its 10th anniversary, Shopee also launched a regional documentary series titled 'Shopee: Preserving Cultural Heritage'. The series showcases stories of local sellers across Southeast Asia and Taiwan, highlighting how entrepreneurship and cultural preservation go hand-in-hand in the digital age. The documentary explores themes such as tradition, transformation, and community empowerment, demonstrating how businesses can thrive while preserving cultural values.

Looking Ahead

As Shopee continues to grow and evolve, its commitment to empowering local businesses and creating economic opportunities remains at the forefront. With its robust ecosystem of digital tools and educational resources, Shopee is well-positioned to continue driving the growth of UMKM sellers and contributing to the development of the digital economy in the region.