Shopee Indonesia Wins Prestigious detikcom Awards 2025 for UMKM Growth Initiatives

Recognition for UMKM Development Efforts

Shopee Indonesia has been honored with the detikcom Awards 2025 for its outstanding contribution to the growth and development of Micro, Small, and Medium Enterprises (UMKM) in Indonesia. The award ceremony was held at The Westin Jakarta on November 25, 2025.

Comprehensive Programs for UMKM Growth

The award recognizes Shopee's multifaceted approach to supporting UMKM through various strategic initiatives. These include:

1. Sukses UMKM Baru Program: Designed to help new UMKM businesses succeed through comprehensive support
2. Shopee FLEXI Export Program: Providing export opportunities to help UMKM expand their market reach
3. Jagoan UMKM Naik Kelas Competition: A competitive platform that challenges UMKM entrepreneurs through various business development challenges

Jagoan UMKM Naik Kelas: A Comprehensive Business Development Platform

The Jagoan UMKM Naik Kelas competition, launched recently, has shown significant impact with:

• 1300 participating UMKM from various Indonesian cities
• Top 20 finalists receiving intensive mentoring from industry experts
• Six challenging episodes covering business presentation, product innovation, marketing strategy, logistics management, investor pitching, and product launch

The competition not only benefited the participants but also provided valuable insights for all UMKM entrepreneurs who watched the program, with viewership exceeding 85 million. The winners received a total prize of Rp1 billion and direct appreciation from the Indonesian Minister for UMKM, Maman Abdurrahman.

Impact and Future Prospects

Shopee's initiatives have demonstrated significant positive impact on UMKM growth in Indonesia. The company's commitment to empowering local businesses was evident in the award reception. Head of Corporate Affairs Shopee Indonesia, Satrya Pinandita, stated that the award was dedicated to all UMKM players who have trusted Shopee for their growth.

The success of these programs indicates a promising future for UMKM in Indonesia, with digital platforms like Shopee playing a crucial role in their development. As the Indonesian government continues to focus on UMKM growth as part of its economic strategy, companies like Shopee are likely to remain at the forefront of this development.