Sinar Mas Land Unveils Alunara BSD Society Hub in BSD City

New Commercial Development in Strategic Location

Sinar Mas Land has officially launched Alunara BSD Society Hub, the latest commercial development in BSD City's eastern sector. The project is strategically located on Jalan Letnan Sutopo ROW 40, covering a total development area of 1.5 hectares. This mixed-use commercial cluster features two to three-story buildings with various unit sizes, including 4.5m x 8m, 4.5m x 10m, and 5m x 12m configurations.

Modern Design and Comprehensive Facilities

The commercial hub is designed with modern architecture that balances aesthetics and functionality. Each unit features high ceilings, creating a spacious impression while maintaining an elegant ambiance. Some units are equipped with double facades for maximum two-way exposure, enhancing business visibility and customer interaction. The development includes multiple access entrances, easily accessible pedestrian paths, and an expansive double-layer parking system capable of accommodating over 300 vehicles.

Strategic Location with Complete Ecosystem

Alunara BSD Society Hub is situated within a densely populated residential area in BSD City, surrounded by various residential complexes such as Puspita Loka, Giri Loka, and Vireya. The commercial hub is also complemented by various shopping centers, office buildings, and healthcare facilities in BSD City, including Pasar Modern BSD, ITC BSD, Wisma BCA, Plaza BNI, and Eka Hospital. Educational institutions ranging from elementary to higher education levels are also nearby, such as Al-Azhar BSD and Santa Ursula.

Excellent Accessibility

The location benefits from easy access to major transportation networks. It is approximately 3 minutes from the Jakarta-Serpong toll gate and is connected to multiple toll roads including Serpong-Balaraja, Jakarta-Merak, and Kunciran-Serpong. Public transportation options are also available through Commuter Line stations such as Sudimara and Rawa Buntu.

Growing Demand for Commercial Properties

The launch of Alunara BSD Society Hub aligns with the growing demand for commercial properties in Indonesia. Data from Rumah123 shows a significant increase in interest in commercial properties during the first half of 2025, with a 61.9% rise compared to the same period last year. This trend is further supported by the success of various commercial projects developed in BSD City throughout the year.

Investment Potential

The commercial hub offers promising investment potential due to its ready-made market and integrated development concept. With BSD City's continuing business growth, Alunara BSD Society Hub is expected to receive a positive market response. The units are priced starting from Rp1.7 billion, making it an attractive option for entrepreneurs looking to establish or expand their businesses in a high-growth area.