Sinar Mas Multifinance Undergoes Major Rebranding to SIMASFIN

Strategic Transformation in Financing Sector

PT Sinar Mas Multifinance, a prominent player in Indonesia's financing industry since 1985, has officially introduced its new brand identity, SIMASFIN, in 2026. This rebranding marks a significant milestone in the company's transformation journey, aimed at strengthening its market position and enhancing brand recognition.

Comprehensive Financing Services Under Unified Brand

The rebranding consolidates various services offered by the company, including financing for used and new vehicles, cash loans, and Sharia-based financing for hajj pilgrimage needs, under a single, unified brand identity. This strategic move eliminates the multiple brand identities previously known to the public, such as SMMF, Simas Finance, and Sinar Mas Multifinance.

Historical Context and Future Focus

Established in 1985, Sinar Mas Multifinance has built a strong presence in Indonesia's financing sector through its diverse range of financial products. The rebranding to SIMASFIN represents a strategic shift towards modernizing the company's image while maintaining its commitment to providing comprehensive financing solutions to its customers.