SMBC Indonesia Promotes Sustainable Living Through 'BerDaya untuk Bumi' Initiative

Encouraging Eco-Friendly Habits

SMBC Indonesia has launched 'BerDaya untuk Bumi', a program designed to support environmentally friendly lifestyles and reduce carbon emissions. The initiative encourages participants to incorporate walking into their daily routines, with every 10,000 steps counting as a donation of one coffee tree. This creative approach not only promotes physical health but also contributes to environmental conservation.

Program Mechanics and Technology Integration

Participants use the MUFIT application to track their daily steps, monitor their progress through a leaderboard, and see the number of coffee trees they've effectively donated. The program has a maximum quota of 10 trees per participant and aims to plant a total of 1,500 coffee trees. This digital engagement strategy makes environmental contribution accessible and measurable.

Broader Sustainability Efforts

'BerDaya untuk Bumi' is part of SMBC Indonesia's broader sustainability agenda through the Daya platform, which focuses on multiple aspects of sustainable development including financial literacy, MSME empowerment, and business capacity building. This comprehensive approach demonstrates the bank's long-term commitment to sustainable development and environmental stewardship.

Impact and Significance

By transforming everyday actions into environmental contributions, SMBC Indonesia is fostering a culture of sustainability. This initiative shows how financial institutions can play a crucial role in promoting eco-friendly practices and raising collective environmental awareness through innovative programs.