SMBC Indonesia Promotes Sustainability Through Innovative Walking Program

Combining Environmental Education with Daily Activity

SMBC Indonesia has launched 'BerDaya untuk Bumi', a unique sustainability initiative that transforms daily walking into an environmental conservation effort. The program operates on a simple yet effective model where participants earn one coffee tree donation for every 10,000 steps they take. This innovative approach not only encourages physical activity but also fosters environmental awareness through practical action.

Digital Tracking and Community Engagement

The initiative leverages technology through the MUFIT application, allowing participants to track their steps while monitoring their collective environmental impact. This digital component adds a layer of engagement by making the contribution tangible and measurable. Participants can see their progress and understand the direct correlation between their daily activity and environmental contribution.

Program Details and Impact

The program has set an ambitious target of planting 1,500 coffee trees, with a maximum contribution of 10 trees per participant. This structure ensures broad participation while maintaining equitable distribution of environmental impact. By combining physical activity, technology, and environmental education, SMBC Indonesia is creating a holistic approach to sustainability that resonates with diverse community segments.

Significance and Future Prospects

This initiative demonstrates how corporate entities can drive environmental change through creative community programs. By integrating sustainability into daily routines, SMBC Indonesia is not only contributing to environmental conservation but also promoting a culture of sustainability that could inspire broader societal change.