Key insights and market outlook
In the first hours of 2026, 147 transactions were recorded for subsidized fertilizer redemption, comprising 74 transactions through iPubers (KTP) and 73 using Farmer Cards. This demonstrates the readiness of the subsidized fertilizer distribution system at the start of the year. The successful initial transactions, including one by Salim from Cilacap who redeemed 800 kg of urea fertilizer, highlight the effectiveness of the new distribution mechanism.
The subsidized fertilizer redemption program for 2026 kicked off successfully with 147 transactions recorded in the first hours of the year. The transactions were split between two distribution channels: 74 through iPubers (using KTP identity cards) and 73 using dedicated Farmer Cards. This immediate activity demonstrates that the new distribution system is functioning effectively from the start.
One of the early beneficiaries was Salim, a member of the Timbul Jaya Farmer Group from Cilacap. At 01:36 WIB on January 1, 2026, Salim successfully redeemed 800 kg (16 bags) of urea fertilizer from the official UD Tunggul Makmur kiosk in Jeruklegi. Salim expressed gratitude for the smooth transaction, appreciating the system's functionality right from the beginning of the year.
The successful launch of the subsidized fertilizer program is crucial for Indonesia's agricultural sector as it ensures timely availability of essential inputs for farmers. The digitalized system helps in better tracking and distribution, potentially improving agricultural productivity and supporting national food security goals.
Subsidized Fertilizer Distribution Launch
Digital Redemption System Activation