Sucor AM Strengthens Investment Education Through Strategic Partnership

Appointment of Indra Djokosoetono as Brand Ambassador

Sucor Asset Management (Sucor AM) has appointed Indra Priawan Djokosoetono, the heir to Blue Bird Group and husband of actress Nikita Willy, as its new brand ambassador. This strategic appointment aims to strengthen investment education by showcasing a long-term investment approach that aligns with the values of modern investors.

Strategic Rationale Behind the Appointment

The decision to appoint Indra Djokosoetono was driven by his successful investment track record with Sucor AM since 2019. As both an entrepreneur and investor, Indra represents the ideal investor profile that Sucor AM wishes to promote - one that values transparency, responsibility, and competence in financial management. According to Jemmy Paul Wawointana, President Director of Sucor AM, “Indra is an example of an investor who understands the importance of these values in investment management.”

Key Messages and Investment Philosophy

Indra emphasized that financial decisions reflect personal values and principles, rather than just numbers. As an entrepreneur and father, he stressed the importance of calculated investment decisions backed by thorough analysis and structured strategies. “For me, a portfolio is not just about numbers, but reflects the values I hold,” Indra stated. He further explained that his choice of Sucor AM was driven by the company's commitment to transparency and consistent investment strategies, even in volatile market conditions.

Impact on Investment Education

Sucor AM expects that the collaboration with Indra will help bring financial education closer to the public, particularly through real-life experiences that resonate with everyday investors. The company believes that this approach will be more effective in inspiring people to make more confident financial decisions. Through this partnership, Indra will share his insights and investment journey to foster the development of more discerning investors who understand long-term financial planning.

Future Implications

The appointment is part of Sucor AM's broader strategy to enhance investor confidence through education and transparency. By partnering with figures who embody their investment philosophy, Sucor AM aims to create a more informed investor base that values strategic financial planning over impulsive decisions.