Summarecon Celebrates Five Decades of Township Development Excellence

Commitment to Sustainability and Adaptation

PT Summarecon Agung Tbk (SMRA), Indonesia's prominent property developer, is marking a significant milestone in 2025 - its 50th year of operations. As the company celebrates this golden jubilee, it reaffirms its commitment to sustainable township development while maintaining its core business focus. The company's President Director, Adrianto P Adhi, emphasized that Summarecon will continue to concentrate on its proven township development model rather than diversifying into new business areas.

Navigating Challenges Through Adaptation

Summarecon's ability to adapt has been crucial to its success and longevity. The company has faced numerous significant challenges throughout its history, including the 1998 economic crisis, the 2007 Kelapa Gading flood, and most recently, the COVID-19 pandemic. These events have necessitated continuous transformation and adaptation to maintain its market position. According to Adrianto, being adaptable while maintaining quality has been the key factor in Summarecon's ability to survive and thrive for half a century.

Focus on Environmental and Consumer Needs

The company remains committed to environmental sustainability alongside its business operations. By adjusting its products to meet evolving consumer needs, Summarecon demonstrates its dedication to both current and future market demands. This approach has enabled the company to maintain its relevance in Indonesia's competitive property development sector.

Looking Forward

As Summarecon enters its next chapter, the company is poised to leverage its decades of experience while continuing to innovate within its core business. The focus on sustainable development practices and consumer-centric approaches will likely remain at the forefront of its strategy as it moves forward.