SUV Rental Market Booms During 2025/2026 Nataru Holiday Season

Increased Demand for SUVs During Peak Travel Period

As Indonesia prepares for the 2025/2026 Nataru holiday season, the demand for Sport Utility Vehicles (SUVs) in rental services is surging. The rental market is responding by offering competitive pricing, with Mitsubishi Pajero and Toyota Fortuner rentals starting at Rp 200,000 per day. This pricing strategy is attracting more customers looking for affordable yet reliable transportation options for their holiday travels.

Popular SUV Models and Rental Pricing

Based on data from Sahabat Rentcar, a reputable rental service provider, the daily rental rates for popular SUV models are as follows:

• Mitsubishi Pajero Sport (2020 model): Rp 800,000 per 24 hours (keyless rental scheme)
• Toyota Fortuner (2019 model): Rp 800,000 per 24 hours (keyless rental scheme)

The pricing indicates that while entry-level options start at Rp 200,000, premium models with newer features and better conditions are priced higher. The keyless rental scheme offers customers convenience and flexibility during their travels.

Market Trends and Consumer Preferences

SUVs remain the preferred choice for travelers during the Nataru holiday due to their comfort, versatility, and ability to handle various road conditions. The rental market is capitalizing on this trend by ensuring a sufficient supply of SUVs to meet the high demand. As the holiday season approaches, customers are advised to book their rentals in advance to secure their preferred vehicle.