Tays Bakers Prepares for Festive Season Demand Surge

Strategic Sales Focus for Q1 2026

Tays Bakers, operated by PT Jaya Swarasa Agung Tbk (TAYS), is strategically preparing for the anticipated sales surge during the 2026 Chinese New Year and Eid celebrations in the first quarter of 2026. The company is focusing its sales efforts on key regions that experience the highest consumer mobilization during the holiday season.

Key Target Regions

The company's strategic focus areas include:

• Southern Sumatra
• Banten
• West Java

These regions have been identified as primary destinations for consumers returning to their hometowns (mudik) during the festive period. The concentration of sales efforts in these areas is expected to maximize revenue opportunities.

Product Demand Patterns

CEO Alexander Anwar highlighted that the company's wafer stick products, particularly the Nitchi brand, typically experience a significant increase in demand during the period leading up to and during the holidays. The Nitchi wafer sticks are considered an essential snack for family gatherings and social visits, driving their popularity during festive seasons.

Market Positioning

Tays Bakers is well-positioned to capitalize on the increased demand through its focused sales strategy and established brand presence in the targeted regions. The company's preparations for the 2026 festive season demonstrate its proactive approach to seizing market opportunities and maintaining its competitive edge in the snack food industry.