TikTok Partners with FIFA for 2026 World Cup Content

Exclusive Digital Rights for Creator Content

TikTok has been chosen by FIFA as the first 'platform of choice' for video content on social media for the 2026 Men's World Cup. This strategic partnership will provide exclusive access to creators during the expanded 48-team tournament, which will be hosted across 16 cities - 11 in the United States, 3 in Mexico, and 2 in Canada.

Livestreaming Capabilities and Distribution

The agreement allows FIFA's broadcast rights holders to livestream up to 104 matches through a dedicated hub within the TikTok application. With over 170 million users in the United States alone, TikTok provides a massive platform for global distribution of World Cup content. The event is scheduled to take place from June 11 to July 19, 2026.

Market Impact and Digital Strategy

This partnership highlights FIFA's commitment to expanding its digital presence through major social media platforms. For TikTok, it represents a significant opportunity to host high-profile sports content and engage with a global audience during one of the world's most-watched sporting events.