TikTok Shop by Tokopedia Empowers Local Businesses at IMBEX 2025

Supporting Mom & Baby Entrepreneurs

TikTok Shop by Tokopedia made a significant presence at the Indonesia Maternity and Baby Expo (IMBEX) 2025, reinforcing its commitment to supporting local businesses, particularly in the Mom & Baby category. The platform has seen substantial growth in this segment, with transactions increasing nearly twofold in the first half of 2025 compared to the previous period.

Digital Platform Optimization

The e-commerce platform is helping local entrepreneurs optimize their digital presence through various initiatives. TikTok Shop by Tokopedia is focusing on enhancing creator capabilities through programs like Creators Lab, which helps in developing engaging short videos and live shopping content. This approach has proven successful with businesses like Yummys Mom N Babe, a local brand that has effectively utilized the platform to expand its reach.

Success Stories

Yummys Mom N Babe, a Surabaya-based business, started as a home-based almond milk producer and has grown significantly through its presence on Tokopedia and TikTok Shop. The company received a MURI record in 2024 for distributing thousands of lactation-supporting milk products. According to Widya Farha Nuramalina, CEO of Yummys Mom N Babe, the platform has been instrumental in reaching more mothers across Indonesia.

Creator Empowerment

The platform is also empowering creators and affiliates, particularly mothers, to build their businesses. Sania (@ranisalep), a creator from Bekasi, has turned her content creation into a full-time profession, gaining over 131,000 followers and collaborating with various brands. Her success story highlights the potential of digital platforms in creating new economic opportunities for families.