TMII Revolutionizes Nataru Celebration with Cultural Focus

Transforming the Traditional Holiday Experience

Taman Mini Indonesia Indah (TMII), under the management of InJourney Destination Management (IDM), is set to transform the Nataru (Christmas 2025 and New Year 2026) celebration into a more meaningful cultural experience. The destination is adopting a comprehensive approach to create a richer cultural environment during the holiday season.

'Hadiah dari Hati' Theme Implementation

The overarching theme for InJourney Group's destinations, including TMII, Candi Borobudur, and Candi Prambanan, is 'Hadiah dari Hati adalah Perjalanan Penuh Arti' (Gift from the Heart is a Meaningful Journey). This theme embodies the spirit of #MelayaniSepenuhHati (Serving with Heart). At TMII, the sub-theme 'Hadiah dari Jelajah Budaya adalah Kisah Penuh Makna' (Cultural Exploration as a Meaningful Story) will be brought to life through various curated experiences.

Enhanced Visitor Experience

IDM is implementing an integrated destination management approach, focusing on four key areas:

1. Quality Service Enhancement - Improving overall visitor satisfaction through better facilities and services
2. Cultural Heritage Strengthening - Showcasing Indonesia's rich cultural diversity
3. Visitor Mobility Management - Ensuring smooth and safe visitor flow
4. Curated Events for All Generations - Creating inclusive experiences for families across different age groups

Business Impact and Cultural Significance

This strategic transformation positions TMII not just as a recreational space but as a cultural destination that provides meaningful experiences. The approach demonstrates IDM's commitment to balancing tourism development with cultural preservation and social responsibility.