Tokopedia and TikTok Shop Drive Indonesia's Digital Economy Growth

Collaborative Campaign for Local Businesses

Tokopedia and TikTok Shop are joining forces to energize Indonesia's digital economy through their annual shopping event, Gajian Sale and Promo Guncang 12.12. This campaign, scheduled for December 10-16, 2025, aims to boost digital sales for local businesses while enhancing their global presence through innovative digital marketing strategies.

Supporting Local Businesses Globally

The initiative includes the 'Lokal Mendunia' program, designed to help Indonesian brands expand into Southeast Asian markets using TikTok Shop's regional ecosystem. This program provides comprehensive support to local businesses, including targeted training, mission-based activities, and intensive mentoring to prepare them for global expansion. Participants gain direct access to TikTok Shop's country-specific teams and TikTok Shop Partners (TSP) for professional services like content creation and order fulfillment.

Success Stories from Local Brands

Several Indonesian companies have successfully leveraged the Tokopedia and TikTok Shop platform to grow their businesses globally. For instance, Paragon has seen significant growth through interactive live streaming and content-commerce strategies. Realfood has expanded its customer base to include international consumers through live shopping features. Eiger Adventure reported a two-to-threefold increase in sales during the previous year's campaign, supporting their regional expansion plans.

Campaign Highlights and Features

The 12.12 campaign kicks off with various promotions starting November 24, featuring vouchers up to Rp300,000, 20% daily shopping vouchers, and zero-cost shipping. The peak promotion on November 25 included discounts up to Rp120,000 and 50% vouchers throughout the day. Tokopedia's Road to 12.12 campaign (December 1-11) offers vouchers up to Rp1.2 million, zero-cost shipping, and clearance sales up to 90%.

Government Support and Economic Impact

Indonesia's Minister of Trade, Dr. Budi Santoso, has expressed appreciation for Tokopedia and TikTok Shop's efforts in strengthening the country's digital economy. The initiative aligns with government objectives to enhance digital trade infrastructure and support local businesses in reaching global markets. The campaign is expected to contribute significantly to Indonesia's digital economy growth and increase the international visibility of Indonesian products.