Tokopedia and TikTok Shop Drive Economic Growth through 'Promo Guncang' Campaign

Boosting Digital Economy Activity

Tokopedia and TikTok Shop's 'Promo Guncang 10.10' campaign has successfully stimulated local digital economic activity. The campaign saw significant transaction increases in various regions, with Papua Barat, Gorontalo, and Kalimantan Selatan recording the highest growth on Tokopedia, while Sulawesi Tenggara, Maluku, and Jambi experienced the largest increases on TikTok Shop. This initiative is part of a broader strategy to promote more balanced digital economic growth across Indonesia.

Key Statistics and Outcomes

The campaign resulted in a 46.8% increase in the number of sellers using the platforms, indicating growing trust among businesses in Tokopedia and TikTok Shop. Average orders rose by 45%, demonstrating the campaign's effectiveness in driving sales. Categories such as Handphones and Tablets, Automotive, Food and Beverages, Beauty and Personal Care, and Muslim Fashion saw the highest order volumes during the campaign.

Future Prospects and Initiatives

Building on the success of 'Promo Guncang 10.10', Tokopedia and TikTok Shop are launching 'Promo Guncang 11.11' on November 11, 2025. This upcoming campaign promises various benefits for shoppers, including discounts up to Rp1.2 million, 99% vouchers, and flash sales with prices as low as Rp11,000 on Tokopedia. TikTok Shop will offer discounts up to Rp1.1 million, 50% vouchers, and unlimited free shipping.

Impact on Digital Economy

The digital economy is expected to contribute 8% to Indonesia's GDP in 2025, with potential growth to 9-10% by the end of the year. E-commerce remains a significant driver, accounting for approximately 72% of the total digital economy value. Indonesia is poised to become the largest digital market in Southeast Asia, with projections suggesting it could reach US$600 billion by 2030.

Collaborative Efforts and Innovations

The 'Promo Guncang' campaign is part of a series of monthly initiatives by Tokopedia and TikTok Shop, including 'Gajian Sale' starting on the 24th or 25th of each month. The 'Promo Guncang 11.11' campaign will feature an exclusive collaboration with Duolingo, a popular language learning app, introducing a unique marketing approach through their joint mascots, Toped and Duo. This collaboration aims to enhance brand relevance and showcase the power of intellectual property in marketing.