Tokopedia and TikTok Shop Empower Banjarnegara UMKM through Digital Training

Collaboration for Digital Economic Growth

Tokopedia and TikTok Shop have partnered with Banjarnegara government to empower local UMKM through their 'Creators Lab' program. The initiative trained 200 UMKM participants in creating effective video content to boost their digital presence and sales. This collaboration is part of the 'Juragan UMKM' program by the Ministry of UMKM, demonstrating a comprehensive approach to digital empowerment.

Addressing Digital Adoption Gap

Despite Indonesia's digital economy reaching Rp 1,497 trillion in 2024 and projected to grow to Rp 6,654 trillion by 2030, only 24.9% of 64.2 million UMKM were digitally connected as of July 2024. This gap highlights the importance of initiatives like Creators Lab that bridge the digital divide. The program focuses on practical skills such as livestreaming and short video creation, which have proven to significantly enhance business performance.

Success Stories and Impact

Participants in the Creators Lab program have reported substantial benefits. For instance, some UMKM saw their sales increase by 200-350% after implementing video content strategies learned during the training. The program not only teaches technical skills but also covers important aspects like intellectual property rights and how to become a 'Power Shop' or 'Mall' on the platforms, enhancing their credibility and visibility.

Strategic Partnership and Future Prospects

The collaboration between Tokopedia, TikTok Shop, and local government demonstrates a successful model for digital ecosystem development. By combining platform capabilities with government support, the initiative creates a sustainable impact on local businesses. As Vonny Ernita Susamto, Senior Director of Tokopedia and TikTok E-commerce Indonesia, noted, "Through Creators Lab, we equip UMKM with essential skills to accelerate their business growth in the digital economy."

Community and Social Impact

The program's impact extends beyond business metrics. It contributes to community development by enabling local entrepreneurs to reach wider markets and improve their livelihoods. The initiative also included a donation drive through Tokopedia users, which was channeled to support victims of landslides in Banjarnegara, demonstrating the platform's role in both business development and social responsibility.