Tokyo's Annual Tuna Auction Sets New Record

Historic Purchase at Toyosu Fish Market

In a significant economic statement, Tokyo's Toyosu Fish Market held its annual New Year's tuna auction on January 5, 2026, resulting in a record-breaking sale. Kiyomura Corp, the operator of the popular Sushizanmai sushi restaurant chain, purchased a 243kg bluefin tuna for an astonishing Rp54 billion (US$3.24 million or 510 million yen). This transaction marks the highest amount ever paid at the auction, continuing Kiyomura's history of making substantial bids.

Economic Significance

The massive purchase was made by Kiyoshi Kimura, the president of Kiyomura Corp and Sushizanmai. According to reports, Kimura views such high-profile purchases as a way to boost optimism for the coming year. The transaction is particularly noteworthy as it demonstrates the continued demand for premium seafood products despite economic challenges.

Market Context

The Toyosu Fish Market auction is a significant event in Japan's culinary calendar, attracting widespread media attention. While the price paid was record-breaking, it reflects both the cultural importance of the event and the market value of high-quality bluefin tuna. The auction's results are often seen as an indicator of consumer confidence and economic sentiment in Japan.