Top Budget Smartphones for 2025-2026 in Indonesia

Market Overview

The Indonesian smartphone market continues to show strong demand for budget devices, particularly in the sub-Rp 3 million category. Several manufacturers have released competitive models throughout 2025, with eight standout devices identified as particularly noteworthy ¹

OPPO A3x: A Standout Budget Device

The OPPO A3x has maintained its popularity since its August 2024 launch. By December 2025, its price had dropped to Rp 1.599 million from an initial higher price point, representing a significant Rp 400,000 reduction. This price adjustment has made it even more attractive to budget-conscious consumers. The device comes in a single configuration: 4GB RAM with 128GB internal storage ²

Key Features Driving Popularity

Several factors contribute to the OPPO A3x's sustained popularity:

1. Competitive pricing that has improved with the price drop
2. Solid specifications for its price point
3. Brand reputation of OPPO in the Indonesian market
4. Continued relevance in 2026 despite being launched in 2024

Market Trends

The success of devices like the OPPO A3x highlights several market trends:

1. Price sensitivity remains high among Indonesian consumers
2. Brand loyalty continues to play a significant role
3. Specification vs. price remains the key decision-making factor
4. Post-launch price management is crucial for maintaining market appeal