Executive Summary

Key insights and market outlook

Transmart held its Full Day Sale on November 23, 2025, offering 50% + 20% discounts across various product categories including groceries, electronics, and household items. The promotion was available at all Transmart outlets nationwide from store opening until 22:00 local time. Additional 20% discount was available for customers using Allo Prime, Bank Mega credit cards, or Bank Mega Syariah ¹

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Full Analysis

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Deep Dive Analysis

Transmart Full Day Sale Brings Massive Discounts Across Indonesia

Comprehensive Discounts Across Product Categories

Transmart's Full Day Sale on November 23, 2025, brought significant savings opportunities for customers across Indonesia. The sale featured 50% discounts on various products, with an additional 20% off for customers using specific payment methods ¹

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Grocery Discounts

The sale included substantial discounts on grocery items, with chicken being offered at significantly reduced prices. In Jabodetabek, chicken was available for Rp 31,920 per piece, down from Rp 39,900 ¹

. Various instant noodle brands like Indomie and Mie Sedaap received discounts, with some areas offering up to 50% off ⁴.

Electronics and Home Appliances

Electronic products also saw major discounts during the sale. Sharp LED TVs were available at reduced prices, with a 50-inch UHD Smart TV priced at Rp 6,899,000 (originally Rp 7,639,000), and further reduced to Rp 5,519,200 with the additional discount ⁶

. Other discounted electronics included:

Sharp washing machines: Original price Rp 5,689,000, discounted to Rp 3,919,200 with additional 20% off
Polytron refrigerators: Original price Rp 9,299,000, discounted to Rp 6,879,200 with additional 20% off
Polytron AC units: Original price Rp 4,549,000, discounted to Rp 3,359,200 with additional 20% off

Household Essentials

Various household essentials received significant discounts during the sale. Liquid detergents from brands like So Klin and Attack were offered at 20% off ⁵

. Cooking utensils from brands like Maxim and Maspion were available at 50% off, with an additional 20% discount for eligible payments ³.

Payment and Promotion Details

The additional 20% discount was available for customers using:

Allo Prime
Bank Mega credit cards
Bank Mega Syariah credit cards
Allo Paylater

The promotion was valid from store opening until 22:00 local time on November 23, 2025. Certain product categories had purchase limits, such as electronics being limited to 2 units per category ⁶

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References