Key insights and market outlook
Transmart held its Full Day Sale event across all stores, offering significant discounts of up to 50% + 20% on various home essential products including cookware, dinnerware, and beds. The sale ran from store opening until 22:00 local time, featuring products from brands like Maxim and Maspion. Discounted prices were available on items such as frying pans, ceramic plates, and complete bed sets.
Transmart held its Full Day Sale event across all its stores, offering shoppers significant discounts on various home essential products 1
The sale included substantial discounts on cookware products from reputable brands such as Maxim and Maspion. For instance, certain cooking items were discounted to Rp 79,920 per unit from their original price of Rp 199,000 per unit, representing a price reduction of more than half 1
In addition to cookware, Transmart also offered significant discounts on dinnerware products. Ceramic plates and glasses were among the items discounted by 50% + 20%, with sale prices starting from Rp 15,290 per unit compared to their original price of Rp 39,000 per unit 2
The sale extended to furniture, particularly beds and mattresses. Customers could purchase complete bed sets, such as the Airland Ottawa 2025, at significantly reduced prices. The promotional price for this particular bed set was Rp 7,499,000, down from its original price of Rp 24 million 3
Transmart provided additional discounts for customers using specific payment methods. Shoppers using Allo Prime, Bank Mega credit cards, or Bank Mega Syariah credit cards received an extra 20% discount on top of the existing promotions 3
Transmart Full Day Sale
Massive Discount Event
Promotional Campaign