Executive Summary

Key insights and market outlook

Transmart held its Full Day Sale on December 14, 2025, offering discounts up to 50% + 20% on various products including groceries, household items, furniture, electronics, and clothing ¹

³⁴. The sale featured significant discounts on electronics such as TVs and appliances from brands like Samsung and Sharp ¹⁵. Additional 20% discount was available for customers using Allo Prime, Allo Paylater, and Bank Mega credit cards ¹³.

Full Analysis

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Deep Dive Analysis

Transmart Full Day Sale Brings Massive Discounts Across Multiple Product Categories

Comprehensive Discounts on Various Products

Transmart held its highly anticipated Full Day Sale on December 14, 2025, across all its stores in Indonesia ¹

. The event featured extensive discounts across multiple product categories, including groceries, household items, furniture, electronics, and clothing. The sale ran from store opening hours until 22:00 local time ³.

Electronics and Home Appliances Discounts

The electronics section saw significant discounts on various products. For instance, Samsung LED TV 43 inch UHD Smart was priced at Rp 4.299.000, down from Rp 6.299.000 ⁵

. With additional discounts for using Allo Prime or Bank Mega credit cards, the price dropped further to Rp 3.439.200, representing a saving of Rp 2.859.800 from the original price ¹.

Grocery and Food Items on Sale

The sale also included significant discounts on grocery items. Ayam broiler was offered at various prices across different regions, with prices as low as Rp 27.600/ekor in Lampung compared to the normal price of Rp 34.500/ekor ³

. Bakso ikan was also discounted to Rp 9.200 per 100 grams in Denpasar, down from Rp 11.500 per 100 grams ⁶.

Terms and Conditions

The discounts came with specific terms and conditions. The additional 20% discount was only applicable when using Allo Prime, Bank Mega credit cards, or Bank Mega Syariah credit cards ¹

. Certain products like oil, baby milk, instant noodles, rice, flour, eggs, cigarettes, and specific promotional items were excluded from the discount ⁴.

Payment and Promotion Details

Customers could avail the discounts by making payments through various methods including Allo Prime, Allo Paylater, and Bank Mega credit cards. For those without Bank Mega credit cards, instant issuance was available at Cibubur and Central Park stores ¹

. New customers could download the Allo Bank app to upgrade to Allo Prime and enjoy the additional discounts ³.

References