Transmart Offers Deep Discounts on Broiler Chicken During Full Day Sale

Promotional Prices Across Regions

Transmart held its Full Day Sale event on November 30, 2025, featuring substantial discounts on broiler chicken. The promotion was available across multiple regions in Indonesia, with varying prices depending on the location. In Jabodetabek and Jawa Barat, customers could purchase broiler chicken for Rp 31,920 per bird, down from the regular price of Rp 39,900.

Payment Methods and Discounts

To avail of these discounts, customers were required to make payments using specific methods: Allo Prime, Bank Mega credit cards, or Bank Mega Syariah. The discounts were structured to incentivize the use of these payment methods, with some regions offering even deeper discounts. For instance, in Jawa Timur, the price was reduced to Rp 28,720 per chicken from Rp 35,900 when using the specified payment methods.

Regional Price Variations

The promotional pricing varied across different regions. In Lampung, the price was slashed to Rp 27,600 per chicken from Rp 34,500. Other regions like Denpasar and Jawa Tengah also had their respective promotional prices, at Rp 33,600 per chicken and Rp 33,520 per chicken, respectively.

Marketing Strategy

This sale was part of Transmart's strategy to attract customers by offering significant discounts on essential products like broiler chicken. By using specific payment methods, Transmart aimed to promote its financial service partners while driving sales volume during the promotional period.