Transmart Offers Massive Discounts on Broiler Chicken During Full Day Sale

Regional Pricing Variations

Transmart's Full Day Sale event is currently ongoing, featuring substantial discounts on various products, including broiler chickens. The prices of broiler chickens have been significantly reduced across different regions in Indonesia.

In Jabodetabek and West Java, customers can purchase broiler chickens for Rp 31,920 per chicken, down from the normal price of Rp 39,900 per chicken. Similarly, in Central Java, the promotional price is Rp 33,520 per chicken compared to the regular price of Rp 41,900 per chicken.

The discounts are even more significant in other regions. For instance, in East Java, customers can buy broiler chickens for as low as Rp 28,720 per chicken when using specific payment methods like Allo Prime, Bank Mega credit card, or Bank Mega Syariah. The normal price in this region is Rp 35,900 per chicken.

Other regional prices include:

• Lampung: Rp 27,600 per chicken (normally Rp 34,500)
• Pangkal Pinang and Palembang: Rp 28,720 per chicken (normally Rp 35,900)
• Denpasar: Rp 33,600 per chicken (normally Rp 42,000)
• Padang: Rp 29,250 per chicken (normally Rp 36,900)

Payment Method Incentives

To avail of these discounted prices, customers are required to use specific payment methods. The discounted prices are applicable when customers pay using Allo Prime, Bank Mega credit card, or Bank Mega Syariah. This strategy not only attracts customers but also promotes the use of these payment methods.

Impact on Retail and Consumer Behavior

Such promotional events significantly impact retail sales and consumer behavior. They create a surge in customer traffic and encourage bulk purchases. The varying prices across regions also highlight the retailer's understanding of local market dynamics and their ability to tailor promotions accordingly.